Station Profile

Format & Call Letters

Active Rock - WZBH – 93.5 FM The Beach | Delmarva’s Rock Station

Format Description

93.5 The Beach is the legendary Delmarva rock station, a rating winner & local tradition for over 25 Years. 

The WZBH-FM Coverage area is the best in the market, from Pocomoke to Smyrna, Bay Bridge to the Beach, and all points in between.

93.5 The Beach reaches 55,300 different listeners each week. 93.5 The Beach reaches Gen X Men entering their age of acquisition.

93.5 The Beach is targeted to reach men between the ages of 18 to 49 and affluent adults 25-54.

The Biggest Music Library: 93.5 The Beach has a broader, more diverse playlist than most other formats.

We are the only Active Rock station in the market. We play everything from Today’s Rock to Indie Rock.

The Rock format has remained one of the strongest formats throughout the years and is a top performer for advertisers.93.5 The Beach plays great music from Pearl Jam, Nirvana, Green Day, The Red Hot Chili Peppers, Linkin Park, and the Foo Fighters, and more.

93.5 The Beach is a strong station for reaching exclusive listeners in the market, and are market leaders with Men 18-49.

93.5 The Beach allows advertisers to reach a large consumer group that can’t be reached with any other station.

Demographic Profile

93.5 The Beach has wide demographic appeal with consumers who have purchasing power!

Age Composition: Almost 85% of Active Rock listeners in America fall into the 18-54 age group.

The median listener age is 32.2 which makes 93.5 The Beach perfect for reaching the 18-49 and 25-54 demographic.

Gender: 60.2% of 93.5 The Beach listeners are male while 39.8% are female. 93.5 The Beach has a loyal male audience...the highest percentage of males listeners in the market.

Household Income: 93.5 The Beach listeners have high earning power.

Occupation: 93.5 The Beach listeners are employed as Owners, Managers or Professionals, Tradespeople, Sales and Service industry and Administrators or Clerical staff.

Education: 93.5 The Beach listeners are well educated.

- Almost 16% are College graduates.
- Almost 37% have attended college.
- Almost 40% have a high school diploma.

93.5 The Beach is designed to reach active consumers in their prime spending years.

Investments: 93.5 The Beach targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 93.5 The Beach attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the beach on weekends.

These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with 93.5 The Beach.

93.5 The Beach Listeners

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and women's shoes and accessories. 

93.5 The Beach is designed to reach active consumers in their prime spending years.

Lifestyle Profile

93.5 The Beach targets homeowners. 68% of 93.5 The Beach listeners own their own home. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors

93.5 The Beach listeners are in their prime earning and spending years.

55.1% Did not watch prime time TV.
34.7% Played games online.
77.0% Did not read a daily newspaper.
19.3% Likely to invest in stocks, bonds or mutual funds.
12.3% Click on an ad from social media.
17.9% Streamed AM/FM broadcast station.
43.0% Listened to music on a smartphone.

93.5 The Beach is one of the most powerful performing formats targeting men for advertisers today!

93.5 The Beach Listeners Have Retail Spending Power

Last Month 93.5 The Beach Listeners Spent $42,870,000.

Building & Garden Material Clothing Electronics & Appliances Food & Beverage Stores Food & Drinking Places Gas Stations Health & Personal Care Stores New & Used Car Dealers Auto Repair & TBA  Wireless Telecommunication Wired Telecommunication Doctors, Dentists, Chiropractors Lawyers

$3,168,000 $3,784,000 $607,000 $6,670,000 $6,879,000 $6,997,000 $2,513,000 $6,002,000 $950,000 $448,000 $1,634,000 $4,147,000 $386,000

Retail Spending Power Fall 2017 Nielsen Audio A 18+ M-Su 6a-12m

93.5 The Beach Coverage Map