Station Profile

Format & Call Letters

Classic Rock - WGBG FM - 107.7 FM

Format Description

BIG 107.7 targets the most powerful demographic force in American History.

BIG 107.7 is Delmarva's Classic Rock Station playing the great music of the 1960s, 1970s, and 1980s.

BIG 107.7 reaches 45,300 different listeners each week.

BIG 107.7 targets Men 25-64 and Adults 25-54. BIG 107.1reaches Delmarva's Baby Boomers.

Classic Artists: BIG 107.7 plays Aerosmith, Rolling Stones, AC/DC, Tom Petty, Motley Crue, Eagles, Van Halen, The Cars, Pink Floyd, U2, The Who, The Beatles, Dire Straits, Def Leppard, ZZ Top, Led Zeppelin and much more.

BIG 107.7's Classic Rock music format has also become a very popular "at work" choice for listeners. 

BIG 107.7 allows advertisers to reach a large consumer group that can’t be reached with any other station.

BIG 107.7's Classic Rock music format continues to be one of the most top-rated formats in America for advertisers.

BIG 107.7 is designed to reach active consumers in their prime spending years.

BIG 107.7's Classic Rock is a format that has proven itself to be timeless!

Demographic Profile 

BIG 107.7 has a wide demographic appeal with consumers who have purchasing power!

Age Composition: Over 75% of Classic Rock listeners in America fall into the 25-64 age group.

Gender: 71% of BIG 107.7 listeners are male while over 29% are female.

Household Income: Classic Rock listeners in America have high earning power.

Occupation: Over 30% are employed as Owners, Managers or Professionals, 15% are employed as Tradespeople, 13% are employed in the Sales and Service industry and 12% are employed as Administrators or Clerical staff.

Education: BIG 107.7 listeners are well educated.

- Over 27% are College graduates.
- Over 32% have attended community college.
- Over 34%  have a high school diploma.

Get your message out to thousands of potential affluent new customers each week with BIG 107.7.

Lifestyle Profile

BIG 107.7 listeners are in their prime earning and spending years.

Home: BIG 107.7 targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects (s)

BIG 107.7 targets listeners with purchasing power.

BIG 107.7 Listeners 

BIG 107.7 is one of the most powerful performing formats for advertisers today!

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras. 
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men's and women's clothing, infant and children's clothing, men's and women's shoes, and accessories.

Investments: BIG 107.7 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: BIG 107.7 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends.

Activity in the past 12 months:

18.0% Photography 
22.1% Boating 
31.5% Fishing
12.0% Yoga
14.6% Adult Education
23.5% Bowling
10.5% Hiking

BIG 107.7 listeners dine out frequently, attend local and regional sporting events and concerts. 63.5% ate at a sit-down restaurant this month.

BIG 107.7 has a wide demographic appeal with consumers who have purchasing power!

We Live Here

BIG 107.7 is committed to super-serving the community. The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community. At BIG 107.7 we love taking part in community events and getting behind local causes that affect our listeners.

BIG 107.7 is extremely proud of its commitment as the community radio station that actively supports hundreds of worthwhile causes.

Wake Up To The Bob And Tom Show Weekday Mornings On BIG 107.7

 "The Bob and Tom Show" has a new home on BIG 107.7, weekdays 5 am to 10 am.

The longest-running and most successful morning show with a proven track record of successfully delivering adult male listeners.

The Bob & Tom Show features news, sports, and interviews with today’s top actors, newsmakers, and the best comedians as well as live performances from singers, songwriters, and musicians from all genres of music.

BIG 107.7 Coverage Map