Station Profile

Format & Call Letters

“Today’s Hits” - Rhythmic Top 40 - WOCQ 103.9 FM  & HD1.

Format Description

OC104 has been top-rated for 20+ years and is a driving influence on Delmarva’s contemporary culture. We play "Today's Hits". 

OC104 reaches over 56,600 different listeners each week with more young adults and women than any other station in the region. It continues to be one of the most listened to radio stations in the area. 

OC104's CHR format delivers young adults that are at the “Age of Acquisition” …the perfect time to build Brand Loyalty with your business! 

OC104 plays today's hits...including POP-Dance-Hip Hop and R&B. We strive for cutting-edge, familiar, variety and continuous music sweeps to keep our audience entertained. 

OC104 is designed to reach active consumers in their prime spending years. we target Delmarva's Millennium, Generation X & Y population.

Artist Profile: OC104 brings you today’s most popular Hits & Hip Hop, including Adele, Justin Bieber, Chris Brown, Selena Gomez, Nicki Minaj, Rhianna, Usher, Beyonce, Drake, Kanye West, Nicki Minaj, Snoop Dogg, Jay-Z, Mary J. Blige and more. 

Get your message out to thousands of potential new customers each week with OC104.

Demographic Profile

OC104 has a wide demographic appeal with active consumers who have purchasing power!

Age: OC104 super serves Delmarva and surrounding areas targeting Adults 18-49.

OC 104 targets the once overlooked younger consumers in the Delmarva marketplace that have reached the age of acquisition.

OC104 is one of the top-rated stations 18-49.

Gender: Approximately 60% of OC104 listeners are female while 40% are male.

OC104 delivers diverse listeners: 58% White, 42% African-American 

Occupation: OC104 targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical. 63.0% of OC104 18+ listeners work & are more likely to have money to buy your products.

OC104 listeners have high disposable income and purchasing power!

Income: Approximately 70% of OC104 adult listeners 18 years of age and over have an annual household income of over $30,000.

Over 50% of OC104 listeners have household incomes over $50,000.

Spending: OC104 targets listeners with purchasing power with retail sales in Delmarva and surrounding areas.

Activities: OC104 attracts listeners who are very active participating in exercise and fitness, biking, golfing, gardening, hiking, and enjoy going out to music concerts, sporting events, and bars and restaurants.

Reach Adults that are on the move 77.1% of the audience listen to OC104 while they are in their cars.

Get more customers and increase sales with OC104.

OC104 Listeners

-  Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men's and women's clothing, infant and children's clothing, men's and women's shoes, and accessories.

OC104 allows advertisers to reach a large consumer group that can’t be reached with any other station.

Here's Why OC104 Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Get more customers and increase sales with OC104

Last Month OC104 Listeners Spent

The OC104 listeners spends $53,398,000 each month.

Retail Spending Power Fall 2017 Nielsen A 18+ M-Su 6a-12m

OC104 Coverage Map