Station Profile

Format & Call Letters

Everything Country - WSUX-FM

Format Description

US 98.5 plays the biggest Country music artists, 90s to the current hits in America today. 

US 98.5 targets affluent listeners 18 to 54 years old with the core audience in the 35-54 demographic. US 988.5 reaches Delmarva's influencers.

The Country Music format, year to year, continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

Great Artists, Great Songs! US 98.5 listeners tune in to hear Country artists such as Keith Urban, Eric Church, Lady Antebellum, Blake Shelton, Zac Brown Band, Luke Bryan, Sam Hunt, Tim McGraw, Kenny Chesney, and many more.

US 98.5's Country music format has quickly become a very popular "At Work" choice for listeners.

US 98.5allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Demographic Profile

US 98.5 has a wide demographic appeal with consumers who have purchasing power!

Age Composition: US 98.5 targets the affluent 25-54 age group. 

Gender: US 98.5 targets affluent females with spending power. 66.5% of US 98.5 listeners are female, 33.5% are male.

Occupation: US 98.5 listeners are employed as Owners, Managers, or Professionals, employed as Tradespeople, employed in the Sales and Service industry, and are employed as Administrators or Clerical staff. 64.9% (Index 154) of US 98.5 listeners work full time.

Household Income: US 98.5 listeners have high earning power.

          UNDER $30,000   $30K-$100000K       $100,000 + 

Family Oriented: 66.5% of US 98.5 listeners have children under 18 years old living at home 56.7% are married.

Activity: US 98.5 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, and other outdoor activities. Activity in the past 12 months:

20.4% Camping
32.1% Boating
32.1% Fishing
32.3% Hunting
72.0% Grilling
68.0% Gardening

Education: US 98.5 listeners are well educated.

-  Over 16 % Completed College or more.
-  Almost 35% Have completed some college.
-  Almost 40% Completed high school.

Investments: US 98.5 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

US 98.5 listeners dine out frequently, attend local and regional sporting events and concerts. 90% of US 98.5 listeners ate at a sit-down restaurant this month.

Market your business to thousands of potential new customers each week with US 98.5.

Lifestyle Profile

US 98.5 listeners are in their prime earning and spending years.

US 98.5 targets homeowners. Of established residents, 87.3% own their homes. A huge category with these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects (s)

US 98.5 is targeted to reach active consumers in their prime spending years.

US 98.5 Listeners Have Purchasing Power

US 98.5 Listeners spent $35,895,000 in the metro area for retail sales last month.

Last Month US 98.5 listeners spent:

The US 98.5 targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men's and women's clothing, infant and children's clothing, men's and women's shoes, and accessories.
- 74% of US 98.5 listeners spent over $150 on groceries this week

US 98.5 is committed to delivering the best value for advertisers today delivering an audience in their prime purchasing years.

Here's Why US 98.5 Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Star 99.1's format allows advertisers to reach a large consumer group that can’t be reached with any other station.

US 98.5 Coverage Map