Media Comparison Chart
| Attributes |
Radio |
Television |
Newspaper |
Yellow Pages |
Outdoor |
| Cost Per Impression |
Very Low |
High |
Very High |
High |
Good |
| Ability To Target Audience Demographic |
Excellent |
Good |
Poor |
Poor |
Poor |
| Cost Of Production |
Included |
High |
Included |
Included |
Included |
| Ability To Change Ads At Anytime |
Excellent |
Expensive |
Good |
Poor |
Poor |
| Ability To Build Frequency Quickly |
Excellent |
Good |
Poor |
Poor |
Poor |
| Promotional Opportunities |
Excellent |
Poor |
Poor |
Poor |
Poor |
| Ability To Reach People Prior To Shopping |
Excellent |
Poor |
Poor |
Poor |
Good |
| Does Not Require The listener To Seek The Advertising |
Very Good |
Very Good |
Good |
Poor |
Very Good |
| Delivery To Multiple Household Members Simultaneously |
Very Good |
Very Good |
Poor |
Poor |
Good |
| Highest Levels Of Reach To Most Consumers |
Excellent |
Excellent |
Good |
Poor |
Good |
| Targeting People Under 40 Years Of Age |
Excellent |
Very Good |
Poor |
Poor |
Good |
| Can Target People In The Car |
Excellent |
Poor |
Poor |
Poor |
Excellent |
| Most Cost-Efficient Of The Major Media Forms |
Excellent |
Good |
Poor |
Poor |
Good |
| Wide Array Of Formats To Complement Your Advertising |
Excellent |
Very Good |
Poor |
Poor |
Poor |
Advertising & Marketing Articles
An online resource for business owners, agencies, and advertisers to help get the most out of your advertising campaigns.
Learn the language of Radio advertising and how the right commercial schedule can increase your business. Find out how to avoid costly marketing mistakes and why Radio gives you a bigger bang for your buck than Yellow Pages and Print.
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Great training tips on everything from making the sale to obtaining your goals. We also offer a huge assortment of articles geared towards running your business more efficiently and getting the most out of your employees.
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